What will you learn:

• You will understand the complex pressures driving the commercialisation of science and the specific challenges of transitioning from a scientific mindset to an entrepreneurial one.

• You will be able to critically analyse the fundamental differences between the US and European models of supporting scientific entrepreneurship, recognising their respective strengths and inherent biases.

• You will discover a detailed spectrum of entrepreneurial and translational roles beyond the "founder/CEO" path, allowing you to identify a fit that aligns with your skills, risk tolerance, and career goals.

• You will learn about the evolving role of Technology Transfer Offices (TTOs) and the critical importance of founder-friendly policies in fostering a successful spin-out ecosystem.

• You will gain a practical, integrated framework for assessing the viability of a new venture by evaluating both its technical readiness and its economic readiness in parallel.

What will you learn:

• To distinguish between different types of entrepreneurship and identify the key characteristics of a venture-backable company.

• To cultivate an “Architect” mindset, focusing on systemic change rather than incremental improvements.

• To utilise empathy as a data-gathering tool and curiosity as the engine for breakthrough innovation.

• To apply a structured framework for evaluating business opportunities, focusing on the problem, solution, timing, and founder-market fit.

• To understand the importance of building a diverse, interdisciplinary team with a unique and defensible "unfair advantage."

What will you learn:

• You will be able to identify and analyse the macro-environmental forces that create new opportunities in the food sector.

• You will learn to define and understand your target consumer on a functional, emotional, and social level to create products with a real connection.

• You will be able to apply the "Jobs to be Done" framework to uncover the real motivations behind consumer purchasing decisions.

• You will learn to map your competitive landscape, identifying both direct and indirect competitors to find your unique market positioning.

• You will be able to develop a powerful value proposition by identifying unmet needs and creating solutions that offer clear and compelling benefits to the consumer.

What will you learn:

• To distinguish between the two fundamental risks in any scientific-technological project: invention risk (Can we build it?) and market risk (Should we build it?).

• To understand and apply the core principles of the Lean Startup methodology to scientific entrepreneurship, shifting the focus from a product-centric to a customer-centric approach.

• To define, design, and build different types of Minimum Viable Products (MVPs) to test your business hypotheses efficiently, even in the earliest stages of research.

• To master the art of the problem and solution interview, learning how to gather valuable insights from potential customers without biasing their responses.

• To interpret market feedback correctly, recognise the need for a pivot, and make data-driven decisions to align your research with a real market need.

What you will learn:

• You will be able to distinguish between the different forms of Industrial and Intellectual Property, understanding their specific applications and protections.

• You will learn to identify the intangible assets within your own entrepreneurial project, from technological inventions to brand identity.

• You will understand the fundamental requirements and strategic steps involved in the process of applying for a patent or registering a trademark.

• You will grasp the strategic importance of properly managing these intangible rights to generate profitability and a sustainable competitive advantage.

• You will recognise the difference between the territorial nature of traditional intellectual property rights and the universal scope of digital assets such as domain names.

What you will learn:

• You will understand the fundamental importance of financial management for the success and survival of your health or life sciences venture.

• You will learn to identify and apply basic financial principles tailored to the specific context of early-stage scientific entrepreneurship.

• You will be able to develop a financial plan and understand its strategic role in decision-making and attracting investment.

• You will discover the key tools for financial analysis and control, with a special focus on cash flow management as a critical element for the viability of your project.

• You will gain the confidence and foundational knowledge to effectively communicate with financial stakeholders, such as investors and financial institutions.

What you will learn:

• How to define a clear and compelling objective for your presentation to guide your narrative and engage your audience.

• The power of storytelling and how to leverage the three types of truth—intellectual, factual, and emotional—to build a powerful and persuasive argument.

• The essential components of a successful presentation, including how to craft a captivating cover slide, articulate a significant problem, and present a compelling solution.

• How to structure a convincing narrative by effectively presenting your market analysis, business model, team, and roadmap.

• The art of delivering your presentation with impact, including how to make a clear "ask," use non-verbal communication to your advantage, and manage your nerves.